Editors Help Business Branding, Increase Profit, and Get More Customers
Branding is about everything that wraps up your company’s package-and everything inside the package, too. Everything you do (or don’t do) as a company supports and enhances (or detracts from) your company’s brand. So once you’ve got your logo established, where do you go from there? Here are just a few areas that make a huge difference in your branding efforts.The Cost of Getting Your Advertising and Marketing Wrong
The cost of getting it right vs. getting it wrong. Here’s why we’ll always need editing and proofreading.Mission Statements Are Out, Passion Statements Are In
Bye-bye mission statement. It’s time to get personal: what’s your passion statement? Physical location + word of mouth + mission statement = business success. Right? But the modern business era has brought us the internet, phone apps, and social media. People are connected in so many different ways that distance is no longer a hurdle. Without even speaking to our friends, we can stay on top of what is going on in their lives. Staying in touch keeps us in the know, and the more we know, the more we want to know more.Business Services: 4 Reasons Why Your Business Needs a Proofreader
If your business goals include staying competitive in your market, improving your professional image, and opening your doors to more customers and a highly utilized staff, then you need a proofreader on your business services team. Let’s face it-very few businesses can afford to pay a full-time editor/proofreader and keep them on staff. That’s understandable. But not having a proofreader on your business services team has time and again proven detrimental. Here’s why…Booklet Tips – Saturated Market – Really?
Are you someone who believes the market for your tips booklet is saturated, filled to capacity, and can’t possibly handle even one more information product on your topic? Are you pretty convinced it will get lost in the shuffle someplace and never be bought by anyone? If so, read on. You just may change your point of view about all of that.