Columbia University President Discusses Free Speech on College Campuses with Floyd Abrams

Optimize Your Web Presence For Search But Design For Action First

If you are building a website for your business, what is more important to you: Traffic or Conversion? If you answered Conversion, you are absolutely right. Traffic is important too. But without conversion, Traffic alone does not produce results. Particularly interesting, Small-Businesses often set their sight on Traffic rather than conversion. SEO brings traffic. What brings conversion?

Single Invoice Finance – 6 Reasons It Hits the Small Business Sweet Spot

Single invoice finance really helps business operators who’ve been rejected by their banks. They are able to obtain working capital without having to jump the hurdles which mainstream lenders and large factoring companies normally put in their way. This facility is particularly suited to new businesses.

Calculating Your Company’s Value – A Back of the Envelope Approach

Here are common questions we get from our clients: “I would like to sell my business, but I’m not sure what it’s worth. How can I get an idea of the market value? Is it worth getting the company appraised?

Dancers: How to Get Free (or Cheap) Promotional Materials

Many dancers have promotional materials, but many new dancers are unable to afford high-quality and professional-looking brochures, fliers, and other ads. This article is about how to promote your business with such materials without breaking the bank.

The Advantages of Induction Light Bulbs

One of the best innovations in lighting technology is the development of induction light bulbs. They are a great alternative to standard incandescent, compact fluorescent, and high pressure sodium lamps because they offer better energy efficiency, much longer life, and better quality light. They look similar to large CFLs in terms of design, but have distinct features that set them apart from these mainstream light bulbs.