I Hate Paying the Bills
Do you ever dread the task of sitting down at your desk and going through all of the invoices and bills that have accumulated over the past several weeks? I dread it and never look forward to it. Maybe it is because I never seem to have enough money to pay them on time, when due and for the full amount. I can’t be the only one that has experienced this drudgery.
Email Marketing for Small Business – Are You In?With the rapid advance of social media, many marketing “experts” believe that email marketing is a thing of the past. Yet, quite to the contrary, email marketing continues to be a highly effective, inexpensive, and thriving medium for businesses large and small. So what are the benefits of email marketing and how can you make it work for you?
Why Your Small Business Needs Internet MarketingBusinesses are searching for more ways to increase their bottom line and get more customers in this down economy. During this time, local online search is increasing exponentially, with more people using their computers and mobile devices to find businesses they want to do business with. Local search engine marketing (SEO) presents a new opportunity for businesses to create their online presence at a low cost that can offer an amazing return on investment year after year.
Small Business Websites – Inexpensive and EasyOne of the many problems faced by small businesses, especially during the early phases, is determining how to allot the limited capital and receive the most for your investments. Many times, business owners spend too much of their available funds on items that are not related to their core business functions, such as advertising, branding, and especially, their website. You don’t have to settle for an amateur-looking site created by your son’s friend in high school. Nor do you have to pay thousands of dollars to an advertising firm for a site they put in their portfolio to show off their creative skills. With the maturity of Open Source solutions and the help of a good developer, your site can be up within a few days, with a look that is professional as any, and for a cost that is easy to swallow.
Choosing a Successful Name for Your Small BusinessThe domain name is a unique name that identifies your website. It can be the same as your company or a variation of it. Make your name as memorable and relevant as possible to the product or service you are offering. A clever, one-of-a-kind name may also help you stand apart from competitors. And, think about the words customer may use to find your product at shopping directories and search engines. Try to include as many of these key words as possible to achieve a top listing. Finally, be sure to double-check the legality of your name by researching existing trademarks and fictitious business names for your same name.