Ukraine Women Risking Their Lives to Stop Russian Invasion (Brian Ross Investigates)

Building Technology Strategy for Small Businesses

With the advent of internet revolution, technology is no more a supporting function, rather it has become a driver for business growth in any sector and of any size. Small businesses in non-technology sectors, find it a daunting task to articulate a Technology Strategy, rather, most of them don’t even have it. Not only are these companies cash strapped, they have minimal or no internal capabilities and limited access to expert guidance on technology. Not having an effective Technology Strategy can drain a company’s resources, push them behind the competition or they may even cease to exist. This article provides basic advice for small business owners on where to get started. Below are some factors to take into account while creating an effective Technology Strategy.

The Cost Of A Mobile App And Why Your Business Needs One

Building an app for your business is not as costly as you might think and offering an app to your customers can be one of the best marketing tools available for your business today. Many people believe that building a mobile app for their business is very expensive. While it’s true that highly integrated and customized apps can run into the tens of thousands, there are ways to build an app for only a few hundred dollars that can deliver the same value to your business.

Build Better Relationships by Communicating With Your Customers

For small businesses, communicating with customers is often more intimate and direct. Instead of TV commercials or print ads, engaging with customers of a local brand is usually confined in the corners of an establishment and just few meters around the store. In this case, using a more targeted medium like outdoor LED sign or indoor electronic message board is more advisable.

Loyalty Program Benefits For Small Business

There are many benefits to having a loyalty program for small businesses. From retail to restaurants you want to implement ways to capture customer data, reward them to promote your business and keep coming back.

Your Business Facebook Fan Page Costs More Than You Think

Stop wasting your money on your business Facebook Fan Page! That’s right I said it. Are you another business that believes Facebook is the beginning and ending to all your marketing needs? The illusion that Facebook Fan Pages present to small businesses is a mirage that will leave your precious time and money unknowingly disappear