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Small Companies – Inadequate Systems

Small companies are characterized by a number of informal systems. As the company grows and the role of management changes, there is the need, for more formal systems to be put in place.

How to Manage Your Business’ Social Media Accounts

Owners and employees of small businesses have heard the advice over and over again: you need to be using social media to promote your company, engage with your customers, and spread the word about your product. However, this comes as a burden to many business owners who can’t find enough time to use traditional marketing methods or balance the other responsibilities they face on a daily basis. Many businesses resort to hiring what has come to be known as a “Social Media Manager” – someone who can take responsibility for managing the business’ social networking accounts and…

Tips For Interviewing Employees for Your Small Business

As a small business owner or manager, when it comes to conducting good interviews with potential employees, you probably feel like you already have enough on your plate. Who has the time to learn how to be a good interviewer when you’re already fully consumed with the day to day routines at your business? However, this mentality is dangerous: the twenty or so minutes you spend interviewing a candidate is an important investment of your time because the employee you choose could theoretically end up having a huge impact on your business.

Successful People Do Whatever It Takes, Even If It’s Uncomfortable

When solopreneurs are struggling to get new clients, I ask them what they are actively doing to market their business. Some times I get a dead silence back, or simply a blank stare and shoulder shrug to indicate “nothing much.” One of the easiest ways to instantly get more clients is to start taking more action to promote your business and your services. This could be in sales conversations, creating videos, doing a teleseminar, holding an event or even writing that book you’ve always wanted to write.

Small Business Analysis Tools: SWOT Analysis – Basic Framework for Initiating Planning and Analysis

A SWOT (Strengths, Weakness, Opportunities, Threats) analysis is a basic yet powerful analysis tool that can be used at any level (company, product, business line, etc.) and at any depth of analysis. It is used by large firms and is equally at home within a small business.